Thank you for your interest in the Family Resource Center of New England (FRC) and our homeschooling community of approximately 100,000 homeschooling students!
WHO we are:
- Unique organization catering exclusively to the homeschool population by organizing experiential learning opportunities which utilize museum and community education resources.
- In business 15 years, since 1994.
- Reaching an approximate audience of 100,000 homeschooling students throughout New England and New York via our website's on-line newsletter, and our Bi-weekly email annoucements.
WHY advertise with us:
- Instant exposure to the largest population of homeschooling students here in New England.
- Our extensive network provides a variety of opportunites for promoting your retail products or services, or your organization's community and school group programming, family membership levels, new exhibits, special events and unique educational opportunities.
- We GUARANTEE: if you find another homeschooling advertiser who can offer you better New England coverage for less than our ad rates, we'll run your ad for FREE!
- According to RealTracker.com our website receives an average of 30,000 page views from 3,000 unique visitors monthly. (The graphs below as of 1/08)
We stay in constant contact with our clients via:
- Our established, and reputable FRC Website, active for 10 years.
- Our on-line Field Trip Newsletter PDF which publishes consitently in the fall, winter and spring.
- Our bi-weekly Email Program Reminders sent on Mondays and Wednesdays for 15 years.
- Our exclusive FRC Exploring Our Museum Coupon Book created for parent educators and published annually for the last 5 years.
- Our 15 year history of annual participation at Homeschooling Conferences here in New England.
- Our own Museum & Community Education Expo held in the fall for the last 5 years.
Advertising Opportunities:
OPTION ONE: FRC ON-LINE NEWSLETTER PDF
The FRC Newsletter PDF is eagerly anticiapted by thousands of homeschooling families. Your display ads make it easy for our clients to get to know you and we make it easy for you to reach our clients!
- Published 3 times a year to our FRC website on August 1, December 1 and March 1.
- Available on our homepage and easily downloaded by any site visitor (members and nonmembers of our organization) with a current Acrobat Reader program.
- Ads can be seen in full color online and printed in either color or black and white by each site visitor.
- The FRC Field Trip Newsletter PDF is a regular reference for our individual clients who hold positions in the homeschool community as Support Group & Co-Op Leaders, Field Trip Coordinators & Newsletter Editors, Webmasters & Message Group Users.
- Our readers routinely print out the Newsletter PDF for easy reading and sharing program details and special offers with friends at homeschool meetings and activities.
- Our Newsletter PDF format is easily forwarded by our clientelle to their own ever growing circle of homeschooling friends.
Publishes on-line August 1 with September - December program listings/Ad submission deadline is July 15.
Publishes on-line December 1 with January - March program listings/Ad submission deadline is November 15.
Publishes on-line March 1 with April - June program listings/Ad submission deadline is February 15.
OPTION TWO: DIRECT EMAIL CAMPAIGNS
Advertising is all about visibility - recurrent visibility. Print display ads are much more effective when coupled with email campaign advertising. A routine schedule of email campaign ads can be the most effective and affordable form of advertising for you.
FRC Bi-Weekly Email Announcements are consistently effective because:
- All of our email recipients have requested to receive our bi-weekly email announcements.
- Opt-in recipients have been receiveing our emails every Monday and Wednesday since 1999!
- We use an attractive, full-color, professional yet simplified email format.
- Every email we send passes through an anti-spam test provided by our bulk email provider.
- Each email campaign informs our recipients of program openings immediately available.
- Subject lines remind readers our field trips are coming up within the next couple of weeks.
- Email recipients reliably forward our ads to their friends, support group /co-op members, newsletter editors and field trip coordinators, who in-turn share email details with the homeschooloers in their individual communities.
- We routinely sell out new programs in short periods of time because word spreads so quickly throughout our extensive network.
Be seen by your potential customers all year long when your display ad is viewed every time a coupon is used from the book.
Display Advertising:
- 5,000 Exploring Our Museum coupon books will be distributed for the 2010-2011 program year.
- Published annually in the fall.
- 8.5" x 3.75" booklet is the perfect size for our clients to keep with them at all times for ease of use.
- Coupons expire one year from date of issue.
Adding an ~~ admission coupon ~~ from your site:
OPTION FOUR: FLYER/BROCHURE INSERTS
Add your brochure or flyer to our New Member Packets, Field Trip Folders, Ed-Packs and Support Group Leader Info-Packs starting today!
- Approximate distribution is 3,000 pieces per organization annually
- Inserts to be included in the FRC Field Trip Folder will be distributed at homeschooling conferences attended or sponsored by the FRC.
- Additional inserts will be distributed at our discretion at various FRC sponsored events, field trips or special programs.
- Brochures and flyers are accepted in minimum and multiple quantities of 500 pieces and must arrive with payment. (ex: 500 or 1,000 or 1,500 etc)
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Advertising rates are substantially discounted for our Institutional Partners.
The Institutional Partnership Program is for non-profit museums and educational organizations. We encourage these institutions to support the homeschool community and in return we invite homeschooling families to utilize museum and community resources to supplement their children's education programs.
Increase revenues by supporting the homeschool community:
Becoming an Institutional Partner is EASY!
- Include a coupon in the FRC Exploring Our Museums Coupon Book allowing 'one teaching adult' free general admission to your facility - minimum value $5.00 (there is no charge for this).
- Provide a 20% discount off your Family Level Membership to current FRC Member families (families will show a valid FRC membership card to recieve discount).
- Provide to the FRC, 4 Complimentary General Admission Passes to be used at our discretion for special FRC promotions and contests which will also advertise your organization as the promotion sponsor. (Passes must be good for an adult or a child and have no expiration date.)
If your organization structure prohibits you from participating in the Exploring Our Museums Coupon Book or offering a Family Level Membership discount, please contact us directly so that we may discuss alternatives that would allow you to still participate in the Institutional Partner Program.
Tammy Rosenblatt
Founder & Director
Family Resource Center
FRC Museum & Community Education Expo Coordinator
Please note the FRC reserves the right to reject any ad for any reason that it deems necessary. In that case, the ad copy and all fees will be promptly refunded.
